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Blog

Archive for May 2013

Getting Consumer Insights with Mobile Analytics

mobile anaytics

Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users?
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you’re going to leverage it. You can start to come up with really interesting and potentially engaging situations for your audience based on usage patterns and test them out over time to see what works for you.

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