Partners in Progress
Blending professionalism with innovation and client-centric values
Stagnation in corporate roles and lack of interest in employer developing products in new and emerging technologies, our expertise and access to Outsourcing cost-effective development, drove us to solve problems independently, laying the foundation for Softtrends in 2001-2002.
Inspired by successes like Google and Salesforce, and ability to leverage emerging Mobile and Server computing helped us to build scalable solutions.
Milestones That Shaped Us
Between 2001 – 2006
Rapid advancements in mobile technology, growing consumer adoption, proliferation of smartphones like Nokia, BlackBerry, Windows mobile and emergence of mobile internet motivated us to create innovative applications for Smartphones. Even though the penetration of smartphones was very small in comparison to today, our Mobile solutions like Mobile CRM+ for Salesforce and Microsoft Dynamics were a huge success in Apple, Google and Blackberry marketplaces.
Between 2006 – 2010
The rise of smartphones spurred demand for connected mobile apps, with on-premises and early cloud infrastructure. We started building server-side logic for customers on on-premises servers for data processing, authentication, and legacy system integration, while leveraging nascent cloud platforms for scalable storage and API hosting. RESTful APIs became critical bridges between mobile frontends and hybrid backends hosting sensitive data on-premises while experimenting with cloud elasticity for peak loads—laying groundwork for the cloud-first future post-2010.
Between 2010 -2016
Enterprises wanted to pivot to cloud computing (AWS, Azure, hybrid models) for scalable infrastructure at a faster rate, and embraced mobile-first development using responsive web to meet smartphone proliferation. We positioned ourselves as partners by not only developing the solutions but also integrating DevOps practices, Agile methodologies, and Open-source adoption (Docker, GitHub) to accelerate their software development and further position ourselves as enablers of digital transformation.
Between 2016-2024
Cloud marketplaces for AWS, Azure, Heroku, and Salesforce became hubs for specialized data solutions as businesses prioritized seamless data integration and intelligence. Data synchronization tools. Meanwhile, cloud-native storage innovations like AWS S3 Glacier, Azure Data Lake, and Salesforce Data Storage optimization apps catered to exploding data volumes. During this period we engaged with customers and created many pre-built tools to use for Data synchronization, data storage etc. and published them in Heroku, AWS, Azure Marketplace and Salesforce App Exchange.
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