Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users?
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you’re going to leverage it. You can start to come up with really interesting and potentially engaging situations for your audience based on usage patterns and test them out over time to see what works for you.
Large corporations have their own private developers working for them modifying and tweaking the ideas of existing applications to better outfit their companies, whereas undersized businesses don’t have the manpower and financial backing to hire their own personal IT developers. This leaves small companies relying on the public application markets, which provide generic applications that aren’t realistically applicable to small businesses looking to boost their profits.
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